But first, we asked her the really important question. Nature asked Webb for her assessment of whether Barbie is or can become a force for good in girls’ and women’s lives. But star Margot Robbie is still blonde, white and thin. The film Barbie reflects Mattel’s attempt to make the doll more like the girls who play with her: it is about the struggle to be authentically oneself in a world of conflicting and often highly gendered expectations. Today, you can buy a ‘curvy’ doctor Barbie that wears flat shoes. Then, in 2016, Mattel diversified the body shapes of its iconic doll. ![]() Since 2015, Barbie’s manufacturer, Mattel, has released a range of dolls with highly articulated joints, which can be positioned in active poses, presumably making them seem more like agents and less like objects. The study examines the effects of some of the many makeovers Barbie has had in the past few decades. To hear a scholar’s assessment of Barbie’s influence, Nature spoke to Jennifer Webb, a clinical health psychologist at the University of North Carolina at Charlotte, who earlier this year published a study 1 with student Nataya Ford and another collaborator on Barbie and body image. Director Greta Gerwig’s film explores the legacy of the iconic doll, which has been put forward as a feminist icon but has also been criticized for being a passive sex object.įor decades, Barbie has upheld thinness as a social norm for women - so much so that the doll has long been blamed for eroding the self-esteem of girls and women. ![]() Credit: Warner Bros./Everett Collectionīarbie the movie is a pretty pink phenomenon, raking in US$337 million around the world on its opening weekend this month - a record for a film helmed by a woman. Barbie star Margot Robbie’s outfit recreates that of the first Barbie doll.
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